In this rebranding campaign, L.A. Creamery update their product line with unique flavor profiles inspired by the diverse neighborhoods of Los Angeles. Each flavor features photography from the specific neighborhood, depicted in black and white to create a photojournalistic feeling. Different highlight colors were assigned to all flavors to make it easy to grab your favorite flavor. As a hidden surprise, custom barcodes were created that are also inspired by the neighborhood of the flavor. The full site can be viewed at www.lacreamery.com.
Website Recognition
• Gold Award, 16th Davey Awards (2020)
• Outstanding Website, Web Awards (2020)
• Gold Award, 2021 Graphis Design Annual (2020)
• Award of Distinction, Communicator Award (2020)
• Gold Award, Horizon Interactive Awards (2020)
• Star Award, CSS Winner (2020)
Packaging Recognition
• Honorable Mention, Graphis Packaging 10 Annual (2022)
• Honorable Mention, 2021 Graphis Design Annual (2020)
• Winner, Creative Quarterly #58 (2020)
• Silver Award, 49th Creativity International Design Awards (2019)
• Silver Award, 15th Davey's Awards (2019)
